Implementing An Ad Campaign is a necessary part of any marketing strategy today. Creating an ad campaign may seem difficult but it can be made easier by using these 7 easy steps:
1- Identify your audience
When it comes to advertising, it is important to know what types of customers you are targeting. This is always different for every company depending on what product the business sells. The target audience can also change depending on the products that the ads are promoting.
2- Advertising objectives
Advertising objectives should be based upon what the business wants to achieve through the overall marketing scheme and the individual ads. It is important to clearly decide what the objectives of the campaign are beforehand because it will also be a measurement tool to determine how effective the campaign was after the ads have run their course. Take into consideration your ROI- Return On Investment before making a decision.
3- Budget
The next step is to determine a budget. This is one of the most important parts of building an ad campaign because it determines what is financially needed to build the ad and determines where and how long it can be displayed. If you are thinking about running an internet ad campaign then consider beginning with a low Cost Per Click average in order to gauge by sales how much should be applied to the next campaign.
4- Message
Determining how to best convey the message is based on the answers of the last three steps, especially the first step. Depending on who the target audience is and the goals the business wants to achieve will directly affect how the message is conveyed. For example, if your target audience is 18-21-year-olds, you are more likely to convey the message online or in magazines that cater to those ages. The message must be short and sweet. For internet ads, only a minimum of characters is allowed so you must get to the point quickly. Click here for more tips by fusion agency.
5- Evaluate and select media
When selecting media, it is important to determine how that medium will affect the message and how often the target audience will see the message through that medium. AdWords is a perfect example of marketing media. When we browse the web we see them everywhere! If you had clicked something earlier then you would see an ad relative to what you had just clicked. Internet marketing at it’s best.
6- Create the advertisement
After all the previous steps have been determined, it is time to create the ad. With this step, it is important to remember different elements that the target audience will find appealing. The ad should be visually appealing, well written, and have appealing sounds, such as a video if the medium allows it. Videos have begun to push sales and selling to new levels because we now live in a visual society and the more a customer sees the more they are lent to believing in something, especially if it’s a visually appealing product such as weight loss methods etc.
7- Assess the impact
Every ad campaign will have an impact, whether positive or negative. In order to determine if the ad campaign achieved what you wanted, you can analyze projected sales increases or figure out how far along the business is now in relation to the goals set at the beginning of the campaign. For internet ads, Google Analytics will give you 90% of what you need to determine if your ad campaign is successful.
While it is up to the business to determine how best to promote its products, implementing an ad campaign should be a common everyday activity. It does not have to be foreign. Through plenty of pre-planning and post-analysis, an ad campaign can be extremely effective and easy to initiate. Click here to check out Agency Fusion.