Every time we walk through Wal-Mart or your local grocery store, we see seasonal marketing at its best. However, we see many upcoming seasonal decorations plastered throughout the entire store. This is to get your mind set on the occasion. A supply of displays always goes up to indicate what season it is. Christmas, Valentine’s Day, St. Patrick’s Day, Easter, Fourth of July, and the list goes on in a never-ending cycle.
Why do stores emphasize a great deal on seasonal marketing, vacation, and seasonal concepts? The answer is simple. In this case, you can make a profit by getting your potential customer’s attention! The next time you push your shopping cart around a center aisle display, ask yourself how to cash in on a little of this holiday bonanza.
Even though most people are season conscious, whether they want to be or not, sneaking a little holiday language into your direct mail headlines is a good idea. And believe me, It’ll pay off BIG TIME!
Nonetheless, there are many steps and procedures you can follow. But for example, I’m only going to mention three.
3 Steps to Incorporating Holiday Headlines For Seasonal Marketing
- Which seasons does your product/service relate to?
- New Years
- Valentine’s Day
- President’s Day
- St. Patrick’s Day
- Easter
- Spring
- Fourth of July
- Graduation
- Summer
- Family Reunions
- Back to School
- Sweetest Day
- Halloween
- Fall
- Thanksgiving
- Winter
- Christmas
2. Surprisingly, the list for seasonal marketing seems to be endless! Look for the seasons that could help your business flourish and focus on them individually. Namely, which seasons does your product/service relate to best? Keep an expectancy full of life inside your marketing campaign all year long!
3. To sum it all up. Another critical point is to observe your audience and record their actions for future reference when targeting your audience. Ask yourself, why would your potential customers want to, nonetheless, use your goods and services, opposed to someone else’s? Is it unique, top-of-the-line, cost-effective, and time-efficient? Speak to the needs of your audience and you’re prospective customers.