Menu
Current State of Newspaper Delivery
Newspaper delivery is the last part of a long line of newspaper circulation. Those who believe in “old school” reporting and an unrelenting dedication to truth and accuracy will help keep this industry viable. But unfortunately, the newspaper numbers are diminishing daily. people are focusing their attention more on the internet. Newspapers are transitioning to the internet, with a slow build and low retention. The fact of the matter is that newspapers are slowly declining and will soon be extinct. You’ll have to resort to the internet and TV for your daily news.
Newspapers: Fact Sheet
BY Michael Barthel
Last updated June 2016
For publications, 2015 might as well have been a recession year. Weekday circulation fell 7% and
Sunday circulation fell 4%, both showing their most significant declines since 2010. At the same time,
advertising revenue experienced its highest drop since 2009, falling nearly 8% from 2014 to 2015.
Fully one-fourth of advertising revenue now comes from digital advertising, but not because of growth in that area.
: Digital advertising revenue fell 2% in 2015. It’s just that non-digital advertising revenue fell more, dropping 10% in 2015. In 2014, the latest year for which data were available, newsroom employment also declined 10%, more than in any other year since 2009. The newspaper workforce has shrunk by about 20,000 positions, or 39%, in the last 20 years. And three newspaper companies – E.W. Scripps, Journal Communications, and Gannett – are now one, reflecting a trend toward consolidation in the industry. Nevertheless, most of the newspaper websites studied here old growth in traffic, and mobile traffic in particular. Overall, however, the industry continues to shrink, with Editor & Publisher’s DataBook listing 126 fewer daily papers in 2014 than in 2004.
Newspaper Delivery
Newspaper Delivery ads are an excellent way to get your name out to your target market. Newspapers delivered straight to your prospect’s door are great ways to brand and connect your message with the right audience. Noteworthy, A community newspaper is more focused on the issues involving their community. Which readers hold that information in high regard.
At Sparkles Delivery Service Inc., we specialize in providing (TMC) total market coverage directly to your designated area of choice. We’ll distribute your publication door-to-door throughout territorial boundaries initially set by you and advocate your business as well. We try to elicit engagement from the public to enhance continued readership.